Creative Technology Ltd, today introduced Creative ZEN™, the credit card-sized music, video and photo player with a stunning 2.5-inch colour screen that supports up to 16.7 million colours. The Creative ZEN is the first Creative player to support AAC music and unprotected iTunes Plus tracks from the iTunes store, in addition to MP3 and WMA formats. You can now listen to up to 4,000* of your favorite tracks that you have ripped from CDs through your iTunes software.

The Creative ZEN can carry of up to 60** hours of video or thousands of photos, and it features a SD memory slot, so you can add virtually limitless additional storage capacity and easily bring new music, video or photos to the player.

“The Creative ZEN immediately gets your attention because it has the same size screen as our award-winning Creative ZEN Vision:M, but it’s so much smaller, lighter and thinner,” said Craig McHugh, president of Creative Labs Inc. “With the vibrant 2.5-inch screen, you can now have a great video watching or photo viewing experience with a very compact player.”

The Creative ZEN supports a wide selection of video formats, including WMV9, MJPEG, MPEG4-SP***, compatible DivX*** 4/5, and XviD***. One charge of the built-in rechargeable battery provides up to 5 hours of video entertainment or up to 25 hours of music playback****.

You can choose from popular subscription services such as Napster to Go or purchase tracks from popular download sites. At up to 97dB SNR, the audio quality of the Creative ZEN is outstanding. It sounds as good as or better than many home music systems.

The player’s patented ZEN user interface has a fresh new look for a more stunning visual experience, enabling more information to be viewed on the screen. The Creative ZEN also includes a built-in FM radio with 32 station presets, a voice recorder, and a personal organiser to sync contacts, to do lists, and your calendar to Microsoft Outlook.

Website: Zen Ultra Slim Player